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Backgammon as a Marketing Tool Backgammon, as a metaphor, is very elastic and adjustable; it seems like everyone can find whatever captures his imagination in the backgammon game, and it will miraculously fit. So, if one is, for example, "interested in creating online automated cashflows" as James Kennedy who writes an interesting blog called "the goose" (after the folktale of the farmer and the golden goose), playing backgammon would drive him to understandings about sales funnels, marketing budgets, leads and referrers.
In backgammon, as in marketing, he writes, people tend to invest less as they come near the goal; you dedicate smaller portion of your rolled dice for the purpose of moving the checkers that are closer to your home board and similarly spend less resources on active customers than on potential customers. But, doing so is not necessarily the right thing to do, he adds; you should work on pleasing their loyal customers as well as making efforts to recruit new ones, if you want them to come back for more.
I'm not sure if this metaphor reversible, can one improve his backgammon game looking at customary marketing tools as another can rearrange his marketing budget, assisted by backgammon strategy? Anyhow, some online backgammon sites can adjust this thinking for the benefit of their good old customers, who after the welcome bonus and first deposit bonus, can hardly see any promotion coming up their way.
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